Nestled in the hills above San Francisco’s West Portal neighborhood, the San Francisco Wine Trading Company has been a Bay Area landmark since 1976. Like any good story about wine, ours is one of family, hard work, and constant evolution. One could argue that the last four decades have been among the most dynamic in the history of the wine business. Whether it’s the widespread conversion of farming practices from conventional to organic, the consolidation of liquor houses, the blossoming of artisan importers, or the fluctuation of three economic booms and recessions, Gary Marcaletti has seen it all.
Gary got his start in the wine and spirits business in the early 70s, working for Tower Market. A few years later, he opened up a wine and liquor store called “Mr. Liquor” on Taraval and Funston Streets in our present day location. By the late 90s, as customers began gravitating more to wine than to liquor, we expanded our fine wine selection and decided to reinvent ourselves. The San Francisco Wine Trading Company was born!
Our friendly and knowledgeable staff cultivates long-term relationships with customers from all over the United States, helping them make informed buying decisions. Having access to both California’s incredible array of wineries and a sophisticated import market has given us the opportunity to curate one of the city’s best selections of fine wines and rare spirits. With both a local and national customer base ranging from everyday wine drinkers to serious collectors and Master Sommeliers, we have big expectations to meet! Unlike many wine stores who have a sole buyer, we source our wines and spirits by consensus. Our knowledgeable team represents a broad spectrum of palates, and we believe a democratic process assures the best products for our customers and allows us to accommodate all budgets and tastes.
Our quality offerings are almost entirely comprised of artisan, boutique, and family wineries, because we believe in the family farmer and we only want to sell you wines that we would drink ourselves. But fine wine does not have to be expensive, which is why we always offer the best pricing possible. Most importantly, we focus on cultivating a loyal clientele, so whether you need help planning a party or wedding, are looking to build a personal wine cellar, or would like to order something special that we don’t currently offer, we are happy to help.
Our store hosts weekly wine tastings on Saturdays from 2:00-5:30pm and on Sundays from 2:00-5:00pm and often coordinates special events with local eateries. If you are ever in San Francisco, please be sure to visit us—we’d love to meet you!
To find get more information about our team, including their emails, please click here.